Moderate mood in the hospitality industry: optimism or pessimism?
Moderate mood in the hospitality industry: optimism or pessimism?
Against the background of inconsistent expectations in summer business, the mood in the German hospitality industry proves to be mixed. While lively shops are recorded on the coasts and in the mountains, it looks dark in the cities. Many companies report weaker services compared to the previous year. The current survey of the ahgz shows that the majority of hoteliers continue to be pessimistic, even if the ifo business climate index for that Accommodation industry is slightly lightened in June.In a further look at the situation, the gastronomy practice shows that the hospitality shows a delicate plant of optimism. The IFO Business climatedex recorded an increase, and the seasonal balancing value of the current situation welcomes more positive than negative reviews for the first time since July. This is a value of 5.8 points compared to -5.5 in August.
challenges and positive approaches
However, the general view of the coming months clouds the mood: the value for expectations is -17.5 points, despite an improvement. Nevertheless, the companies in the gastronomy find that there will be fewer price increases, an indication that the price policy gradually levels off at the level in front of the corona pandemic.
The current market situation is also characterized by external factors such as high energy prices and impending gas shortages. The evening newspaper reports that the satisfaction with the current business situation has fallen clear, especially in the guest industry, expect poorer business. There is even talk of an impending recession in Germany.
the look ahead
Nevertheless, there is hope that the critical situation in the hospitality industry can not only be mastered by summer. There is signs that the assessment of the current situation in the hotel industry stagnates while the expectations slowly attract. The business climate in the hospitality industry is therefore contradictory, but many operators are trying to counteract creative offers and improvements in service quality.
In summary, it can be said that the hospitality industry in Germany faces challenges that have both seasonal and structural causes. The next few months will show whether the delicate optimism will continue in the hospitality industry or whether the economic framework conditions will put the entire sector under pressure.| Details | |
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| Ort | Deutschland |
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