QR Quality Reservations: Record results and new partnerships 2025!

QR Quality Reservations: Record results and new partnerships 2025!

Köln, Deutschland - The hotel industry is optimistic in 2025 despite the challenging framework. AHGZ reports on the gratifying developments at QR Quality Reservation (QR). In the first half of the year, QR not only won 15 new hotels, but also increased the number of rooms available to 1991. The newcomers include the Lufthansa Seeheim, @Repeat Köln Airport and the Hotel Esplanade in Dortmund. These growth is no coincidence, because the demand in the business travel market has noticed noticeably.

The increase in direct sales turnover of the QR partner hotels is particularly gratifying, which has grown by 3.2 % compared to 2024. Bookings from global distribution systems have also made a jump of 13.2 %. QR strengthens its presence at the partner hotels, which is supported by targeted regional support and the use of artificial intelligence. The outlook for 2025 remains positive, so that QR expects further record numbers if the current strategies apply.

trends in online sales

But what does the overall location look like in hotel sales? According to a recent study by Hotelininide , digital solutions are more than ever asked. Consumers are increasingly showing digital affin-the booking of hotel rooms is increasingly being handled by online channels. The study emphasizes that the need for a fairer competition by the law on digital markets (DMA) is important in order to provide hoteliers a better position towards online travel agencies (OTAS).

Here QR comes into play, which as the market leader in Europe operates for the digitization of sales solutions. They offer tailor -made solutions that address individual hotels as well as large hotel chains and cooperation. It is crucial to achieve the right target group, whether business or leisure guests. QR promises close cooperation and sustainability in sales strategies to realize the goals of the hotels.

challenges and opportunities

Despite these positive developments, hotels face challenges. According to the study results, OTAs such as Booking.com and Expedia are using more and more market power, which puts pressure on the direct sales of the hotels. Booking.com holds a market share of 71 % and often undercuts the prices defined by hotels. This leads to dependency, especially small hotels, from these platforms. The study shows that hotels have had a significant loss in direct sales over the past ten years, while the proportion of OTAs has grown.

QR plans a further strengthening of your sales channels for 2026 and will introduce a AI-controlled solution for reservation management. In addition, on October 23, 2025, the event "Nextguest: Data.travel.future" will take place in Frankfurt, in which lectures, panel discussions and networking are in focus. Such innovations are crucial to keep the hotel industry dynamic and competitive and to offer guests the experience they expect.

Overall, it can be seen that the digital transformation in the accommodation sector brings far -reaching changes. Hotels that adapt and use new technologies will be able to emerge strengthened from this transformation. Even if the challenges are great, hope for a positive development in the entire sector remains unbroken, and QR is an important partner.