Tourism boom 2025: Record numbers delight Germany!

Tourism boom 2025: Record numbers delight Germany!

Deutschland - Tourism has developed enormously in Germany in recent years. In 2025, nothing less than a record number of 514 million overnight stays in hotels and other accommodation companies will be recorded, as the online platform WNOZ reports. This impressive number is the result of an increasing popularity of vacation in Germany, which is strengthened by diverse offers and a large selection of accommodations.

The tourism industry has not only established itself as an economic mainstay, but also as an important part of German culture. The increasing number of visitors bring a breath of fresh air to the hotels, inns and guest houses in the country. From the charming country house in Bavaria to stylish city trip hotel in Berlin-the possibilities are almost unlimited. If you book now, you can be sure that a good room price is not the only incentive, but also an unforgettable experience.

challenges in online marketing

But the industry is not only faced with positive news. With the digital transformation, new challenges also come, especially in the area of online marketing. The recent legal changes, in particular the Telecommunications Telemedia Data Protection Act (TTDSG), determine clear rules for the use of cookies. Website users must now actively consent to the use of cookies that are not necessarily necessary. This regulation made it necessary for operators of hotel websites to deal more intensively with the GDPR and the different types of cookies.

cookies are small text files that are stored on the user's computer. These serve, among other things, of user recognition and the improvement of user -friendliness. There are different types, such as necessary cookies that are required for basic functions, as well as analysis and marketing cookies that are used to better understand the behavior of users and offer personalized advertising, as shown in WBS.Gal. Consent management, i.e. obtaining the corresponding consent of the users, is also demanding and important in order to avoid legal consequences due to incorrect cookie banners.

data protection as a central topic

Despite the challenges that data protection brings, the hotel industry remains optimistic. Customers appreciate transparency and security when it comes to their personal data. The right balance between effective marketing strategies and the protection of privacy is crucial. With the entry into force of the TTDSG, however, the situation regarding cookie law remains complex. In particular, the still unclear legal situation regarding the transfer of personal data to the USA, which has become even more critical by the "Schrems II" judgment of the ECJ, gives many hotel operators to think.

The Eprivacy Ordinance, which is supposed to create uniform regulations for cookies, is still pending. This means that the uncertainties and challenges in the area of data backup will remain a hot topic in the future, such as ionos.de

Nevertheless, one thing is certain: the German tourism sector has a lot to offer and looks optimistically into the future. With the right feeling for the needs of guests and an open ear for current legal requirements, hotels and hosts can further develop their offers and thus further increase the number of visitors in the coming years.