Tourism in NRW: Stable despite economic uncertainties!

Tourism in NRW: Stable despite economic uncertainties!

Nordrhein-Westfalen, Deutschland - The tourism industry in North Rhine-Westphalia is also robust in 2025 and optimistic about the demand. In the first half of 2025, 11.7 million guest instructions were recorded in reportable accommodation companies, which means a slight increase of 0.1 percent compared to the previous year. Despite a slight decrease in overnight stays-these fell by 0.3 percent to a total of 25.9 million-the Tourismus Tourismus NRW has been positive about the stable figures, which were achieved without the big event of the European Football Championship. So the ahgz in the middle of a tense economic situation still proves a good hand.

in 2024, which received the impulses corresponding to the European Football Championship, North Rhine-Westphalia recorded a record of 24.5 million guests. Around 3.5 million overnight stays were booked this year, the initial values ​​indicate an increasing popularity of the region. According to the Statistical portal NRW , the trend is obviously fed by the multitude of events and attractions that the country has to offer. You can say that the industry has its audience - many good offers and a wide range of leisure program help a lot.

accommodations and vacationers

A detailed look at the figures from 2024 shows that not only the arrivals, but also the overnight stays tend to increase. Compared to 2023, the number of travel in travel rose to a total of around 24.5 million, which corresponds to an increase of 4.0 percent. The Germany -wide share of 18.9 million arrivals remained high and ensures demand from domestic. This makes tourism particularly exciting in North Rhine-Westphalia, as this development indicates a strong interest in the region. The proportion of foreign guests also increased, which continues to contribute to the diversity of the visitors. Statistics NRW provides exciting insights, such as the fact that the average length of stay is 2.2 days.

• Average length of stay: 2.2 days
• domestic arrivals: 18.904.852 (+2.0%)
• Foreign arrivals: 5.604.487 (+11.1%)

In addition, the overnight stays cannot be neglected: the total number ended with around 54.5 million overnight stays, which means a slight increase of 1.7 percent compared to the previous year. Such figures are a good sign for the region that tourism is on a stable foundation and that the hotels and restaurants are on the right track. The Statistical portal NRW gives insights into which target groups and markets are growing.

The future of tourism in NRW

Despite the challenges of recent years, North Rhine-Westphalia has an impressive resilience in tourism. The regional actors and accommodation companies are required to continue to find creative solutions in order to increase the attractiveness. Events such as trade fairs and festivals play a central role here to generate new flows of visitors. The numbers prove that it pays off to venture innovative concepts and offer special experiences.

For many restaurants and hotels, it remains crucial to respond to the needs of their guests, especially to secure sustainable success in a constantly changing industry. From the current figures and the optimistic forecasts for the future, it should be derived that the entire industry is on the right track.