China strengthens tourism relationships with Switzerland: A new chapter begins!

China intensiviert den Austausch mit der Schweizer Reisebranche unter der Leitung von Liu Haisheng in Zürich. Erfahren Sie mehr über die Zusammenarbeit und traditionelle chinesische Medizin.
China intensifies the exchange with the Swiss travel industry under the direction of Liu Haisheng in Zurich. Learn more about cooperation and traditional Chinese medicine. (Symbolbild/UH)

China strengthens tourism relationships with Switzerland: A new chapter begins!

Zürich, Schweiz - The exchange between China and Switzerland is currently experiencing an exciting intensification. Liu Haisheng, who has taken over the management of China Tourism in Switzerland since the end of November this year, recently invited to an event in the office of the Tourist Office in Zurich. The occasion should serve as a platform to deepen the collaboration, exchange information and strengthen friendly relationships. The guests also included Ning Sun, the representative of Air China from Geneva, who had traveled to the 2025 summer trip. Liu Haisheng's representative, You Yangyang, is still waiting for his work permit, while the VR China office has been acting as a non -profit institution for culture and tourism since 1998, responsible for the markets in Switzerland, Liechtenstein and Austria.

A very special highlight of the event was a guest lecture by Matthias F. Durrer about traditional Chinese medicine (TCM). This over 2000 -year -old medicine has developed into a holistic system that harmoniously connects the spirit, body and soul. TCM attaches great importance to restoring the balance in the body to prevent and treat diseases. At the event, interested guests were not only brought closer to the theory, but also a wide variety of practices such as acupuncture, herbal therapy, Tuina massage, Qigong and dietetics.

a trip through the TCM

The origins of this old medicine go back to prehistoric times. During the Zhou dynasty, the theoretical framework of the TCM began to develop and the well-known work "Huangdi Neijing", which around the 2nd century BC. BC has been compiled. The central principles. The most important concepts include the balance of Yin and Yang, the five elements and the rivers of life energy Qi. The latter plays a decisive role and is the key to maintaining health even in modern TCM applications.

The event ended with an entertaining advice on knowledge about China and a raffle, in which the participants were able to win Chinese gifts. The main prize went to Laetitia tribe of Asia 365. With a glass of wine and Baijiu, a Chinese spirit, it was stimulated and the advantages of the culture and traditions of China.

variety of traditional healing method

In the TCM, people are seen as part of a complex network in which emotional imbalances are seen as factors for physical complaints. Clinics and universities in China offer a variety of ways to experience these healing methods themselves. Regardless of whether in TCM hospitals, massage centers or herb markets-the tradition and application of the TCM are a fascinating part of Chinese culture, which is becoming increasingly important and is also practiced in Germany by tens of thousands of doctors and naturopaths.

This is how the exchange between the two countries goes beyond simple travel planning and comes into the depths of culture, medicine and hospitality. China welcomes visitors with open arms and a rich inheritance that shines far beyond borders. There is still a lot to discover here!

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OrtZürich, Schweiz
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