DERTOUR and HOTENPLAN: Threat by Monopoly in the Swiss travel market?

Die Dertour-Übernahme von Hotelplan steht unter der Prüfung der WEKO. Umfragen zeigen gemischte Meinungen zum Markteinfluss.
Hotelplan's takeover is under the examination of the WEKO. Surveys show mixed opinions on the market influence. (Symbolbild/UH)

DERTOUR and HOTENPLAN: Threat by Monopoly in the Swiss travel market?

Schweiz - An important upheaval is in the Swiss travel industry: The planned takeover of the hotel plan group through Dertour is increasingly attracting further attention. Unfortunately, the final enforcement report of the takeover dealer is delayed, while the Federal Competition Commission has already established indications of a dominant position. If the deal is approved, Dertour, together with Hotelplan, would rise to the largest tour operator in Switzerland, a very nice chunk that the industry would get on board. About Travel reports that the opinions on this fusion within the travel community will differ.

A current survey shows that 38 percent of those surveyed see a risk of a factual monopoly, while 18.5 percent fear that market conditions will be significantly distorted. In contrast, about 17.5 percent also believes that the competition from alternative providers remains strong. This split opinion raises questions about the future landscape in the travel market and the choice of consumers.

votes from the industry

The concerns are tangible: According to the survey, 26 percent of the participants dare to classify the takeover negatively and expect rising prices. Another third classifies the effects as a rather negative one, with concern for a kind of product unit porridge. However, the points of view are different, because 15 percent of the respondents see the merger positively, with hope for more diversity and improved conditions. The NZZ refers to the role of travel agencies, which are still important despite many self -booking options.

What about the travel professionals? 33 percent fear a stronger dependence on a dominant provider in the market, while 15 percent expect poorer shopping conditions and margins. Interestingly, 14 percent believe in more advantages through a simplified product landscape. This suggests that the opinions about the merger are not only shared by the end customers. 20 minutes also that the tour already comes up with brands like Kuoni and Helvetic Tour makes all the weighty.

prospects of the takeover

The Weko is currently carrying out an in -depth process for analyzing the possible market controller through the tour. Detour plans to run around 150 travel agencies in Switzerland after the takeover - this is a clear advantage for a competitor like TUI who only maintains around 50 branches. Even if the WEKO could possibly approve the sale, it remains uncertain how travel agencies can maintain customer loyalty in the future and whether the competition in such a strongly concentrated market actually remains.

In the meantime, everything stays the same for the hotel plan - the group will continue independently until the final decision of the WEKO. Until then, the actors in the industry only have to wait and adjust to the changes that this merger may bring with them. These developments could not only be important for private travelers, but also for the entire hotel industry. In the hope of a good knack for strengthening the competition, it remains exciting.

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