Ryanair is planning a big step into the package travel business: a billion-dollar dilemma!

Ryanair is planning a big step into the package travel business: a billion-dollar dilemma!

Waterford, Irland - The travel world is facing an exciting turn: Ryanair, the Irish low-cost airline, is planning a significant step into the package tour market. On the occasion of its 40th anniversary, which was celebrated on July 8, 2025, the company is thinking about asserting itself comprehensively in the organizer business. Steve Endacott, an experienced entrepreneur and commentator in the travel industry, emphasizes that Ryanair, in order to obtain control over the package rice market, could take over companies such as loveholidays and on the beach. These strategic takeovers could cost less than one billion dollars, an amount that exceeds the price of ten new aircraft. This is a clear indicator that Ryanair is aiming to win a share of 7 million in the rapidly growing package tour sector. About Travel reports that the package touring market in Germany is expected to generate sales of around 40.174 billion euros.

Ryanair, originally founded in 1985 with a first flight from Waterford to London Gatwick, has developed a recipe for success over the years. The critical point in this success story was the introduction of the "NO-FRILLS" model led by Michael O’Leary in 1988, inspired by the practices of the Southwest Airlines. Endacott emphasizes that in the past Ryanair "destroyed" traditional airlines such as Aer Lingus, while for a long time it tried to avoid third-party providers, such as online travel agencies, and thus reduce the burden of their flights through falling external sales.

a difficult market entry

Despite these challenges, the next steps for Ryanair could be an attractive opportunity to gain a foothold in the highly competitive market. Endacott points out that customer service will be a critical factor. Due to the many new contracts, most recently with large British online travel agencies, Ryanair has taken a step towards the dynamic packaging, which many competitors have already successfully used. But the company urgently has to rethink its strategy so as not to lose a large part of the profit to third -party providers.

The forecasts for the package tour market show a positive trend: a number of user of around 34,388 million is expected by 2029, with an annual growth rate of 1.97 %. More and more Germans are opting for package tours thanks to the convenience and the carefree travel experience. [Statista] (https://de.statista.com/outlook/mmo/reisen-tourismus/spausalreisen/Deutschland) also shows that the online sales of package tours will continue to increase in the coming years. In 2029, 90 % of total sales are expected to be generated online, which underpins the relevance of Ryanair's strategic considerations.

market share profits and future developments

Ryanair therefore faces the challenge and opportunity to massively expand its influence in the package tour sector and at the same time use its tried and tested business model. Entry into the package tour market could perhaps be the crucial step to improve your own position. With an offer that is adapted to the preferences of the travelers and at the same time maintains the attractive prices, Ryanair will open exciting perspectives after the 40th anniversary.

In a time when traveling is still very popular and Germans are increasingly exploring the diversity of European landscapes, Ryanair could have the right hand to survive in the market despite existing challenges as a polarizing player. [Steve Endacott] (https://www.stevendacott.co.uk/2025/07/what-does-ryanair-want-for-for-birth-birth-ten-new-jets---a- Holiday-gant-ryanairs-billion-dilemma/) shows in his analyzes the complexity of the movements in der Reise industry and it makes it clear that Ryanair should not be underestimated.