Vacation in the north: Swiss discover cool paradise beyond the south!

Vacation in the north: Swiss discover cool paradise beyond the south!

Schweden, Land - Keyword climate change: While summer vacation planning for 2025 are already in full swing, there is an exciting trend in the travel behavior of the Swiss. Instead of the usual hot Mediterranean, cool travel destinations in the north - such as Great Britain, Northern Germany and Scandinavia - attract great interest. TravelEws reports that Iceland and Norway in particular appear in the bestseller lists for summer vacation. Flights to Heringsdorf, Akureyri and Kittilä find more and more attention.

The proportion of Mediterranean trips, which was still 38 percent in 2022, will be estimated for only 33 percent for 2024. This shows that there is no massive exodus to the north, but rather a gentle approach to new adventures. Airline planning support this trend: Easyjet plans to give destinations like Edinburgh a place in the summer flight schedule 2025, while classic destinations such as Mallorca and Sardinia do not disappear.

Nordic attraction and tourism change

The EU shows in a recent study that cooler regions in Europe could benefit greatly from climate change. Tagesschau proves that the increase in temperatures in the southern European holiday countries leads to more and more travelers, including Hanneke Bechthum from the Netherlands, as "climatic tourists" for alternatives-away from the hot beaches in the north.

Scandinavian tourism providers discover this option and actively advertise their cooler regions. The term "Coolcation", introduced by the Swedish tourism agency "Visit Sweden", describes the increasing interest in trips in cooler areas. Visitors report by up to 20 percent increased overnight stays in Swedish campsites and a growing popularity of this travel form.

The numbers speak for themselves

The current study "Regional Impact of Climate Change on European Tourism Demand" by the Joint Research Center of the European Commission clearly shows that the predictions for the development of tourism demand up to 2100 are worrying. At a temperature increase of 3 ° C, a shift in demand is expected to north. Target regions such as Central Europe, Great Britain and Scandinavia could increase by up to 15 percent, while southern Europe is up to 10 percent.

tourism managers see a lot of potential in the northern markets, especially since new customers have a high travel budget. Even if the mass exodus from the Mediterranean is considered unfounded, it turns out that many travelers, such as Karin and Janek Struwe from Brandenburg, are now clearly attaching more importance to cooler travel destinations in front of the extreme temperatures of the Mediterranean. A rethink has started and we are excited to see how this trend will develop in the coming years!