Thailand's rescue plan for hotels threatens to fail - guests rejected!
Thailand's rescue plan for hotels threatens to fail - guests rejected!
In the past few weeks there are turbulent news from Thailand's hotel industry that are equally concerned with both hoteliers and travelers. The situation is tense because the billion -dollar rescue program for promoting the industry faces massive challenges. Several large hotel chains, including Dusit Thani and Minor Hotels, have hired their participation in the state subsidy program, which concerns not only the companies themselves, but also the holiday plans of many vacationers. According to information from Wochenblitz , the Tourism Authority of Thailand (act) is under pressure, because your booking system is overloaded so that many hotels can no longer manage reservations.
In a crisis meeting with over 1,200 hoteliers, the central problems were identified: rigid price cuffs, limited room categories, lack of automatic payment confirmations and slow processing of bank releases by Krungthai Bank. These obstacles make it almost impossible for many hotels to operate regularly. Well -known houses such as Dusit Thani Pattaya and Hua Hin have already stopped bookings for new guests, which forces travelers to look for alternatives while the crime is working on the resolutions of these challenges.
the billion -dollar support
In order to revitalize the tourism sector, Thailand's Prime Minister Paetongtarn Shinawatra had announced a comprehensive support program of over 157 billion baht on May 30, 2025. This initiative aims to improve security, comfort and infrastructure for tourists and includes both short -term and long -term measures. Particular attention is paid to public relations, travel security and the organization of events to ensure the urgently needed support for the industry. However, critics in parliament require a fairer distribution of the funds, since overview of larger cities leads to inequalities that affect the entire country.
The strategy for 2025 and the Chinese market
In addition to the immediate aid, Thailand plans a budget injection of 3.5 billion baht to revive the tourism industry in 2025, whereby the focus is clearly on domestic and international travelers, especially the Chinese market. A newly revised financial plan of the Ministry of Tourism and Sport is intended to help promote tourism landscapes and a new marketing campaign called "Sawasdee Ni Hao" is used to address Chinese tourists. The government approach shows that Thailand endeavors to regain a large part of the 35.5 million annual foreign tourist instructions, which creates both jobs and ensures living maintenance in the Thai economy. In the middle of these developments, the tourism sector remains an important cornerstone of the Thai economy. Despite geopolitical tensions and art criticism, the sector shows its resistance and adapts to the changing travel behavior. It is all the more important that everyone involved works in hand to master the challenges and to promote planning for a sustainable future. However, holidaymakers should be careful and inquire directly to the hotel before the state grants may be eliminated; It could be worthwhile to explore alternatives in time. This means that the industry is once more than dynamic, but also demanded to find new ways despite all the adversities.| Details | |
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| Ort | Hua Hin, Thailand |
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