Influencer marketing: This is how hotels increase your bookings and visibility!

Influencer marketing: This is how hotels increase your bookings and visibility!

Influencer marketing is now an integral part of the strategies in the hotel industry to increase visibility, brand awareness and bookings. According to Tophotel in particular the cooperation with micro-influencers, whose number of follower is between 1,000 and 100,000, has been exhausted as extremely effective. An example shows how the cooperation with a travel influencer who has 50,000 followers generated an increase in range in the six-figure area and increased the website traffic by 300 percent.

The charm of the micro-influencers lies in their authenticity. They have a closer and more loyal relationship with their audience than many celebrities and can thus give authentic recommendations that are highly valued by the followers. This is particularly important because customers are looking for personalized experiences and honesty in advertising today, such as "https://thravelfoundry.com/resources/hospitality-influencer-marketing"> The Travel Foundry emphasizes.

The selection of the right influencers

When choosing a suitable influencer, hotels should take various criteria into account, including the target group, content style and credibility. It often happens that hotels specify unclear objectives and briefings, which can lead to suboptimal results. A clear written contract is essential to clarify the general conditions of the cooperation. This includes information on the scope of services, remuneration, usage rights and labeling obligations.

The success measurement is also crucial. Whether by reach, commitment or direct bookings, hotels should always have the specific goals of the campaign in mind. Popular content from cooperation are often room tours, food content and activities that can be used online and offline for your own website or in advertisements.

strategies for successful influencer marketing

In order to exploit the full potential of micro-influencers, strategic planning is necessary. Value your network emphasizes that smaller and nano-influencers (1,000 to 10,000 follower) with their relatable content and Have conversion rate, which makes it a cost -efficient solution for Hoteliers. The following strategies can be decisive for success:

• partnerships with local influencers: they identify 5-10 local micro-influencers to offer authentic experiences and create content in exchange.
• Exclusive experiences: offer influencers unique cooperation options to promote trapping actions.
• user -generated content: motivate influencers to create high -quality content that will later be used on official channels.
• Targeting address: use niche influencers to address specific target groups.
• Long -term ambassador programs: Develop permanent relationships with influencers for consistent brand communication.

These strategies can be crucial to increase the visibility of a brand in the highly competitive market. The actual situation shows that traditional advertising alone is no longer sufficient to achieve travelers. Instead, they are looking for authentic and emotional connections to brands.