Geneva opens new doors: Discover the hidden treasures of the city!

Geneva opens new doors: Discover the hidden treasures of the city!

In an exciting initiative for the summer of 2025, Geneva plans an international campaign with the motto "Unlock Geneva" to redefine the image of the city. The city, which has so far been known primarily for its banks, watches and international organizations, now wants to present more facets of its culture and lifestyle. The creative background of this campaign comes from the Zurich agency Salz & Water, which has developed a multi -layered concept that invites visitors to discover the hidden treasures of Geneva. So reports HORIZONT .

The campaign is illuminated all aspects of Geneva with an innovative "unlock" system. Interest parties can be inspired in five different "Geneva Welten"-culture, nature, culinary quarters and more. These worlds are to be presented via colorful illustrations by the New York Illustrator Spencer Gabor. The campaign even includes a augmented reality discovering trip that includes both digital and analog elements, which makes the experiences even more interactive. Catherine Bagnoud, the head of branded and communication issues at Geneva Tourism, emphasizes: "The unlock principle turns passive viewers active". This shows how Geneva wants to use modern media and technologies to achieve new target groups. So adds persoenlich.com .

augmented reality in tourism

A central element of the campaign is the application of augmented reality (AR). This technology enables travelers to experience their surroundings in a whole new way. With just one smartphone, you can get relevant information in real time while strolling through the city. This makes the discovering of Geneva both barrier -free and user -friendly - two big plus points for the tourism industry. AR offers new experiences through the integration of digital content into the real world, which significantly improves the user experience and attracts different target groups, from the younger audience to families. Special support is also guaranteed for people with disabilities, such as through hearing descriptions and sign language translations. These approaches are also reflected in the Geneva campaign and show that the city has recognized the signs of the times. This describes Tourismus-brandenburg.de .

In July 2025, the campaign will start in German -speaking Switzerland, the United Kingdom, Germany, France and the USA. Geneva Tourism has put together a team of experts to implement the campaign in a targeted manner, including Catherine Bagnoud, Victoria Etchepareborda and many more. The creative agency Salz & Water also brings its concentrated know-how, including through Christian Schickler and Frédéric Praplan. In this way, Geneva is put in a completely new light and an invitation is given to discover the city's many sides.