Tourism boom in Bregenz: Festival lure thousands of visitors!

Tourism boom in Bregenz: Festival lure thousands of visitors!

The anticipation for the Bregenz Festival makes the hearts of the tourism industry beat faster in Vorarlberg. Despite a certain uncertainty regarding the hotel bookings, those responsible are optimistic. As Vol.at , the forerunners are prepared for a true wave of short-term bookings of festival visitors. It is expected that Bregenz becomes the number one tourist hotspot during the festival.

A look at the numbers shows that the festival actually exerts enormous attraction. Around two thirds of the tourists come exclusively because of the cultural events - especially from Germany and Switzerland. This is also confirmed in the statistical data of vorarlberg.travel where it is listed that Vorarlberg recorded impressive 2.7 million guest arrivals in 2024. These not only bring life to the city, but also an economic upswing.

price increase and changed buying behavior

During the festival season, a significant increase in hotel prices is noticeable - up to 40 % due to strong demand are not uncommon. Gastronomy also benefits from this development and has increased prices by about 25 %. Guests tend to choose cheaper dishes and drinks, even if they are willing to spend money on special experiences, which is expressed in increased sales for retail.

An important aspect is that the festival visitors often only stay for one night. For the hotels, this means an increased workload, but also an opportunity to demonstrate how well they can take care of their guests. According to Vol.at, the gastronomy remains profitable not only in the immediate vicinity of the festival, but also throughout the year.

The importance of tourism for Bregenz

Another point that orf.at emphasizes, the positive impact of tourism on the creation of jobs. In Vorarlberg there are almost 20,000 full-time start-up workplaces that are directly connected to the tourism industry. The added value of the overnight tourism was an impressive 2.5 billion euros in the country last year, with a considerable part of it ending up in the Bregenz region.

summarized can be said that the Bregenz Festival is far more than just a cultural event - they are a decisive factor for the economic vitality of the region. If you consider that the daily expenditure of vacationers in winter are 231 euros, but they fall to 164 euros in summer, it can be seen that it is above all the festival that ensure real sales in the hot months.

The whole thing is not only exciting for cultural friends, but also for everyone who wants to benefit from the positive effects of tourism in Bregenz. An event that promises the chance of good business for everyone involved.