Vacation joys in the social media age: This is how networks influence our trips

Vacation joys in the social media age: This is how networks influence our trips

in modern travel planning, social media play a central role. A current survey by the digital association Bitkom has shown that half of vacationers post pictures or videos on social networks during their travels. The highest proportion of active social media users can be found in the age group of 30- to 49-year-olds, followed by 56% of 16 to 29 year olds. But these online activities not only have an impact on the way we travel, but also on our vacation experiences themselves. So 49% of those surveyed already felt disappointed with a holiday location because it was presented more beautifully on social media than it actually is. TAGEMAP.IO reports that the desire for perfect Instagram moments is particularly large in generation Z and the millennials.

Inspiration for travel often comes from social networks: 64% of those surveyed state that they have come across ideas for excursions and activities through platforms such as Instagram or Tiktok. This applies in particular to younger travelers, in whom 53% have been inspired by social media for a trip in the past twelve months. [t3n] (https://t3n.de/news/urlaub-per-algorithm-wie-social--unsere- Reiseziele-determ- 1696820/) added that 24% of travelers have received ideas for travel destinations from social media once and 29%. It is striking that more and more Germans choose their vacation destinations and activities via social media.

The influence of social media on vacation planning

Another interesting point is the time of time being spent on social media during vacation. 35% of social media users find that they spend too much time to share their experiences online. This may lead to a certain dissatisfaction, because 34% often feel dissatisfied with their lives when they see the vacation pictures of other users. This reflects the pressure that many young people feel when it comes to presenting perfectly staged holiday sites. Bitkom's survey also shows that the relevance of social media is growing steadily as a source of information; 69% of travelers often research the Internet for sights and prices tagesschau.de.

Particularly attentive travelers know that the influencers also play a formative role. Your recommendations can strongly influence the choice of goals and accommodations, since many people are interested in vacation planning in photogenic backdrops and social media-worthy experiences. Every third party takes into account these aspects when planning his trip.

The most popular travel destinations

The most popular holiday destinations of Germans who not only go swimming on social media include Germany as the leader with 29%, followed by Spain and Italy with around 8%or about 6%. Bristol, Dubai, London and Barcelona are particularly characterized by their high mention in social networks. With 32.7 million mentions, Dubai is the clear leader on platforms such as Instagram and Tiktok. [t3n] (https://t3n.de/news/urlaub-per-algorithm-wie-social-media-unsere- Reiseziele-determined-1696820/) as well [Tageskarte.io] (https://www.tageskarte.io/ industrie/dalaub-o-o--social-media-post-mich-sagt-diehaelft.html) throw a light on these trends and show how important a balanced view is when it comes to choosing the travel destination.