Celebration for the 25th anniversary: two-seater country inspires tourists!

Entdecken Sie 25 Jahre ZweitälerLand Tourismus: Erfolgreiche Strategien, Outdoor-Angebote und digitale Entwicklung im Schwarzwald.
Discover 25 years of two-seaterland tourism: successful strategies, outdoor offers and digital development in the Black Forest. (Symbolbild/UH)

Celebration for the 25th anniversary: two-seater country inspires tourists!

in the heart of the Black Forest lies Secondary region , A region that was launched 25 years ago by the "Elztal & Simonswäldertal Tourismus Society". This initiative was launched by the mayors of the six municipalities, including Waldkirch, Elzach and Gutach. The success of the two -seater country shows how important joint funding promotion is. The wide range of offers not only promotes tourism, but has also significantly changed digital marketing landscape.

The tourism company has developed over the years. Modern marketing is operated under the direction of Julius Müller, who has been the managing director since September 2023. The team, consisting of Müller and five other permanent employees, achieves considerable results thanks to the national network and a strong presence on social media. Around 170 companies, including hotels, inns and farms, are part of the company's partner program. The two -seater country is a popular destination, especially for short vacationers.

hiking paradise in the Black Forest

Wanderfreunde, be careful! The Secondary region captivates with the impressive secondary valley, which extends over 106 kilometers. This route leads over 4,000 meters of altitude and offers breathtaking views of the diverse nature of the Black Forest. With five well -marked stages that include different landscapes, every hiking enthusiast gets his money's worth. There is a lot to discover on the go from the dwarf waterfalls to the pond gorge.

For experienced hikers and for families, the heart's ways in the Elztal and Simonswäldertal are an excellent choice. These circular paths, which vary between 7 and 22 kilometers, are less challenging, but still enjoy a landscape diversity that inspires. Six cultivated huts along the Black Forest Hüttenwinkel tours invite you to rest, while the paths under the side of the forest paths underline the closeness

statistics and successes

The numbers speak for themselves: Since the region was founded, the two -seater country has been increasing an increase in the number of guests by 4 % to a total of 111,159 arrivals in 2024, although the total number of overnight stays has decreased slightly. With 367,418 overnight stays last year, the popularity of the region is evident. At the same time, the number of beds has dropped by 9 % to 4,291 in the past 15 years.

The focus of the company on digital marketing measures has paid off: around half of the budget flows into this area. Providers of holiday apartments in particular benefit from the booking service offered, while the hotel industry both uses its own sales channels and benefits from the general advertising of society.

The two -seater country thus impressively demonstrates how community action and innovative strategies can ensure long -term success in tourism. The unique combination of outdoor activities and warm hospitality will continue to attract many visitors in the future.

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OrtGutach, Deutschland
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