Hotel de Rome changes operator: Does the upheaval for Berlin?

Hotel de Rome changes operator: Does the upheaval for Berlin?

Bebelplatz, 10178 Berlin, Deutschland - A new chapter stands before the Hotel de Rome in Berlin. The British hotel group Rocco Forte will hire the operation of the renowned five-star hotel at Bebelplatz at the end of October. This is done as part of the expiry of the lease contract, which has been in force since the hotel opened in 2006.

The Hotel de Rome, a striking part of Berlin's luxury hotel industry, will in future be managed by the Italian group Statuto itself, which the building acquired from Calus Capital Partners in early 2024. For many, the Hotel de Rome is much more than just a place to spend the night; It is a stylish retreat that has attracted celebrities such as George Clooney and Heidi Klum for almost 20 years. Since its opening, the hotel has experienced a fascinating story, used to be the headquarters of Dresdner Bank and served as a cinema and as the seat of the SED district management in the GDR.

The challenges of the industry

The change of operator, however, raises questions about the future of luxury hotel industry in Berlin. Berlin Live reports that Christian Tänzler, press spokesman for Visitberlin, consider it too prematurely and indicates the stable number of tourism in the city. Around 60 percent of the guests come from Germany and are price -conscious; Nevertheless, the half -year figures show that the tourism sector is largely healthy. There is a deficit of overnight stays from abroad, especially guests from Israel and Russia, but positive developments are created by travelers from countries such as China, India, Spain and the USA.

The Berlin hotel industry is not only surprising with its impressive five-star hotels and a wide portfolio of services. According to Statista , Berlin attracts almost 13 million guests every year, which makes the city the most in demand in Germany. In a European comparison, it is behind cities like London, Paris and Istanbul.

look into the future

It remains to be seen whether the new line at Gruppo Statuto brings changes. So far, the Italian group has successfully operated several luxury hotels, including the San Domenico Palace in Taormina. The unique features of the Hotel de Rome, such as the conversions, in which offices in suites and the counter hall were converted into a ballroom, invite you to deal creatively with the future orientation.

Overall, it can be said that Rocco Forte's withdrawal is not synonymous with a setback for the Berlin luxury hotel industry. The city remains a central playground for travelers from all over the world, and the Hotel de Rome will certainly continue to play an important role in the international image of Berlin.