Tourism in danger! Hotelier warns of drastic losses in Germany
Tourism in danger! Hotelier warns of drastic losses in Germany
In the German hotel and tourism industry, it is currently bubbling tremendously. Rolf Seelige-Steinhoff, a prominent hotelier and tourism official, expresses his concern about the dark perspective for inner-German tourism. While many can still earn well and can afford vacations, he sees the risk of a larger job cut, which could particularly affect the popular holiday regions on coasts and in the mountains as well as the entire industry. "The signs are clear," he fears, "the rising costs due to wages, energy prices and procurement costs put under pressure our companies," says Seelige-Steinhoff in a recent report by Regio " Journal .
Seelige-Steinhoff reports on annual cost increases between 12 and 14 percent, which must make adjustments to the prices. From April 2024, a significant decline in the bookings in his Hotels will be determined, which led to loss of around two million euros within just three and a half months. "Guests are sensitive to price increases, and the willingness to spend money on vacation," he warns.
positive developments and challenges
The sales in the accommodation industry rose from 33.7 billion euros to EUR 38.7 billion in the last financial year, which shows that the sector is recovering quickly. With around 1.8 million workers in the tourism and hospitality industry, mostly women, the employment situation after the corona pandemic is more positive. But the challenges remain not least due to the sunken interest in training positions, which is due to low wages.
The way forward
Future -oriented measures are the order of the day to increase the competitiveness of the sector. The Federal Ministry of Economics emphasizes the need for sustainably designed tourism, income, employment as well as climate and environmental protection. An important goal is to make tourism resilient against any crises. The focus is on the transition path to the tourism ecosystem in order to advance digital and green transformation and to keep the sector competitive in the long term.
social sustainability also plays an important role, as the Palma ministerial declaration shows in October 2023. Here, political actors strive for regular inventory and clear focus of action for 2024, which aim at investments in further training and the expansion of data availability.
The challenges of German tourism should not be underestimated, but there is a lot of potential. A good knack in pricing and innovative approaches to increase the bookings could bring the industry on the right track. So tourism remains a central topic that carries both opportunities and risks.
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