Tourism boom in Hamburg: overnight recordes and full hotels!

Tourism boom in Hamburg: overnight recordes and full hotels!

Hamburg, Deutschland - tourism is currently a real crowd puller in Germany, and in particular the North German flagships Hamburg and Bremen are attracting more and more guests. The impressive accommodation figures and the high capacity utilization of the hotels show that the travelman flourishes again after the pandeemie -related dry spell. Tophotel reports of an exciting first half of 2023 for Hamburg, which can come up with around 7.7 million overnight stays-that is 2% more than in the previous year. The demand for hotel rooms increases and the industry shows that it has the good hand for new developments.

The number of guests from Germany are remarkable when you consider that around 3 million German tourists in Hamburg spent around 6 million nights. Around 710,000 guests came from abroad, who lingered an average of 2.3 days in the Hanseatic city. Visitors from Denmark, Austria and Switzerland are particularly popular. The travelers from the USA could not be stopped either; Here the Hamburg hotels recorded 120,000 overnight stays, an increase of 6.9% compared to the previous year.

high in the course: Hamburg and Bremen

Hamburg can look forward to a hotel utilization of impressive 74.7%, which corresponds to the top position in Germany and second place in Europe, only behind Barcelona. The average sales per room is 129 euros, which makes the city a lucrative destination for hoteliers. The MOPO also states that in 2024 overnight stays set up a new record and thus even other European metropolises such as Paris and Vienna leaves.

But not only Hamburg can come up with record numbers. Bremen, which recorded almost 1.4 million overnight stays in the first half of 2023, reports an increase of 1.8% compared to the previous year. Most guests come from Germany, followed by the Netherlands, the USA and Belgium. The day visitors and overnight guests contribute significantly to an impressive turnover of around 1.8 billion euros in Bremen.

events as the key to success

The tourism boom in both cities is largely inspired by numerous events, trade fairs and congresses. In particular, the 133 cruise ships and the 297 attempts registered for the year 2023 are another sign of the growing interest in the city of Hamburg. In addition, the Congress Center Hamburg (CCH) is being renovated to attract international major events, which the city catapults into the league of the large event locations.

like Statista , the tourism sector contributes significantly to the German economic strength, with a turnover of 420 billion euros. The industry is developing rapidly: in 2024 there were 37.5 million arrivals in Germany, and domestic tourism is booming, while numerous international travelers come primarily from Europe. Around 1.8 million people are now working in the hotel and gastro sector, which shows that the employment situation has normalized again after the pandeme-related declines.

With a view to the future, a total of 17 new hotels with 3,500 rooms in Hamburg are planned by 2026. This will increase the attractiveness for tourists even further. In addition, the Westfield Hamburg-Übersekartier 2025 is to be opened, which represents another plus for the city.

At first glance, everything looks rosy, but politics must also find solutions in terms of retail and gastronomy in Hamburg. CDU parliamentary group leader Dennis Thering expressed concerns about the competition from shopping centers and online trading, which puts the urban economy under pressure. In addition, Hamburg was ignored at the allocation of the 2029 women's football European Football European Football, which raises questions about the future marketing of the city.

The trend is clear: Hamburg and Bremen are now indispensable stops for travelers and are becoming increasingly popular. The question remains how the cities will encounter the challenges to ensure their position in the highly competitive tourism market.